Celebrating 80 years of Moomins!

2025 marks 80 years of Moomin stories. It all began with the first Moomin tale, The Moomins and the Great Flood, published in 1945. A consoling and adventurous story about a displaced family and their quest to find a home, it ends in what will become known as Moominvalley, with its iconic blue house. It is a joyful place where everyone is welcome, a true symbol of a sense of belonging. The door is always open.

We’re so proud to have the opportunity to work with Tove Jansson’s inspiring legacy by creating our own renditions of her beloved Moomin characters on our products.

We always strive make sustainable choices every step of the way. The T-shirts are designed in Finland, sewn in the Baltics, and the prints are added by our own team.